- Content to Commerce approach: Build a doctor community and enable E-commerce for medicines.
- Long-term goals: Increase practitioner earnings, implement reseller commerce, develop clinic management software, and onboard diverse practitioners.
App: User sign-up, home page, feed, learning, community, medicines, e-commerce purchase flow, profile, and search functionalities.
Website: Ayurveda medicines, health feed, clinics, doctor-specific sections, and search capabilities.
- Development of NirogStreet website and app; Revenue model based on B2B sales of medicines, doctor purchases, and future plans for reseller commerce.
Analyzing competitors in the market to understand industry standards and identify unique selling propositions.
User Research: Conducted surveys, interviews, and observed user behavior to understand the needs and pain points of Ayurveda practitioners, students, and chemists.
Persona Development: Created detailed personas representing various user types to guide design decisions.
User Journey Mapping: Illustrated user interactions and pain points across the platform.
Prototyping & Testing: Iteratively designed wireframes, prototypes, and conducted usability testing sessions for feedback.
Iterative Design Process: Collaborated closely with developers, stakeholders, and users to refine design iterations.
Improved Sign-up Process: Streamlined sign-up with minimal mandatory fields, OTP verification, and a seamless onboarding experience.
Enhanced Home Page: Redesigned the home screen with intuitive navigation, blending feed and e-commerce sections for easier access.
Personalized User Profiles: Allowed doctors to manage personal/professional details, track Nirog Money, view activity, and engage with the platform.
Community Engagement Features: Implemented features like content sharing, likes, comments, and personalized feeds for user engagement.
Efficient E-commerce Flow: Optimized medicine search, filtering, cart management, and payment options for a seamless purchasing experience.
Notifications & Engagement: Configured robust notifications for events, quizzes, and post interactions to improve user engagement.
Measured success through increased user engagement, improved conversion rates in E-commerce, enhanced user satisfaction, and continued user growth.
- Addressed pending questions and planned future enhancements such as communities, gamification, and search improvements.
Creating a detailed feature addition for the "Multiple Warehouses" enhancement within NirogStreet's platform involves structuring several aspects to cater to user needs, admin functionalities, and implementation specifics.
Feature: Multiple Warehouses in E-commerce
As NirogStreet scales, delivering products from various warehouses across the country poses challenges regarding varied prices, stock levels, and delivery timelines for different SKUs.
Enable users to select from available SKUs across multiple warehouses, displaying price, location, delivery times, and availability for each SKU.
- Mapping Primary and Secondary Warehouses to Pincode/locations for shipping.
- Deciding on discount variations across distinct SKUs from different warehouses.
- Shipping Address added: Show medicine details per default shipping address/Pincode
- No Shipping Address added:Deciding on discount variations across distinct SKUs from different warehouses.
- Allow users to select addresses/Pincodes to view available SKUs, prices, and availability.
- Display all available variants, price ranges, discounts, delivery timelines, availability status, and units available per warehouse.
- Show the last delivered Pincode/default address for easier navigation.
- Display medicine lists with 'Add to Cart/Notify Me' options.
- List all in-stock items in the cart.
- Notify users if a product goes out of stock while it's in the cart.
- Allow users to manage multiple addresses and validate the chosen address with the selected Pincode.
- Apply available coupons and utilize Nirog money based on product-wise distribution.
- Split orders into primary and secondary warehouses with distinct order IDs.
- Show only primary and secondary warehouses to users.
- Criteria for defining primary and secondary warehouses (e.g., nearest Pincode)
- Handling discounts, MRP, and price display for out-of-stock medicines.
- Account for cases where a medicine might be available in only one warehouse.
- Implement a 'Notify Me' functionality for out-of-stock items, coordinating backend and frontend functionalities.
This comprehensive feature addition necessitates thorough back-end structuring, UI/UX integration, address validation, split order logic, and ensuring a smooth user experience while incorporating various notifications, cart management, and order fulfilment strategies across different warehouses.
Certainly, incorporating the provided data related to the platform's goals, reseller data, operational aspects, and monthly statistics can help provide a comprehensive overview:
| Goals (Overall) | Currently | June' 2022 | Sept' 2022 | Dec' 2022 |
|---|---|---|---|---|
| No of downloads | - | 75k | 140k (87%) | 200k (43%) |
| No. of doctors (MAU) | - | 30k | 70k | 100k |
| No. of ordering doctors/chemist (monthly) | - | 8k | 16k | 25k |
| No. of orders (Total) | - | 17.5k | 35k | 55k |
| Goals (Reseller) | Currently | June' 2022 | Sept' 2022 | Dec' 2022 |
|---|---|---|---|---|
| No. of doctors | - | 1.5k | 3k | 5k |
| No. of orders | - | 4.5k | 9k | 15k |
| Operations | Currently | June' 2022 | Sept' 2022 | Dec' 2022 |
|---|---|---|---|---|
| No. of SKU's | - | 15k | 20k | 25k |
| No. of brands | - | 60 | 80 | 100 |
| No. of warehouse | - | 4 | 7 | 10 |
| Average delivery time | - | 6 | 5 | 4 |
- New acquisition (# of new registrations in the period - verified profiles only)
- % of people who made one post
- % of people who attended either a webinar or quiz
- % of people who made one transaction in the first 1 month of registration (target 20%)
- Extract the last 3 months' data for trend analysis.
- In case any of the mentioned data is unavailable, initiate measurements to obtain it for future assessments.
