A 0 → 1 Product Designer with over 3+ years UI/UX design experience. Worked for Deloitte, BimaPlan (YC-Backed), NirogStreet, Viom, etc Based in Bengaluru, India since 2022
Currently working on Spine, an innovative Deloitte project that integrates over 12 tools like CPQ and SAP to enhance resource utilization and visibility, reducing financial waste and driving efficiency across the organization from scratch.
BimaPlan
As a designer for BimaPlan (YC W21), I created a user experience that boosted insurance penetration in underserved markets by increasing agent engagement and simplifying the policy buying process. This resulted in a 45% rise in app downloads, a 35% increase in policies sold, and a 32% revenue growth.
As the lead designer for NirogStreet, an Ayurvedic healthcare platform, I enhanced the user experience by streamlining appointment bookings, e-commerce, and community features, resulting in a 45% increase in app downloads and a 35% rise in orders. This project included implementing personalized user profiles, optimized e-commerce flows, and community engagement tools to improve accessibility and user satisfaction.
As a UX/Product Design Generalist, I led the redesign of VIOM, a B2C Distribution Management System, streamlining supply chain processes for small to medium business owners. The project resulted in a user-friendly platform with high-fidelity designs and interactive prototypes, enhancing order and delivery management, tracking, and payment processes.
As a product designer for StudyKapital, I created a platform connecting aspiring students with current students and alumni to provide real-time information about studying abroad. This project addressed pain points like admission criteria and financial considerations, resulting in a user-centric platform that facilitates informed decision-making and smooth transitions for international students.
Designed an intuitive mobile app for automated expense tracking, budgeting, spend visualizations, and AI-powered investment recommendations through user research and wireframing to enable better financial habits. Conducted surveys, interviews, persona creation, and competitive analysis to deeply understand pain points in budgeting and savings before creating an intuitive solution focused on simplicity and enabling informed financial decisions.
Presently engaged with Spine, a pioneering initiative at Deloitte. This project is dedicated to seamlessly integrating over 12 tools, including CPQ and SAP, to optimize resource utilization and enhance visibility. By starting from the ground up, Spine aims to curtail financial waste and bolster efficiency throughout the organization.
BimaPlan (via MVPRockets)
As a designer at BimaPlan (YC W21), spearheaded the user experience for an innovative insurance product targeting underserved markets. Conducted user research, mapped journeys, designed an intuitive multilingual app with gamification, training resources, performance dashboards, incentives and recognition programs resulting in 45% more downloads, 60% higher agent productivity and 32% increased monthly revenue within 9 months.
NirogStreet (via MVPRockets)
Redesigned the user experience for NirogStreet, an online healthcare platform connecting users with Ayurvedic doctors, clinics and e-commerce. Conducted user research, created personas, mapped journeys, prototyped solutions like streamlined sign-up, personalized doctor profiles, community engagement features and an optimized e-commerce flow, resulting in increased user engagement and conversion rates.
Dr. Reddy's Laboratories (via MVPRockets)
Helped Dr. Reddy's Laboratories develop a digital "IBS Recovery Companion" to provide accessible, personalized care for individuals suffering from the debilitating symptoms of Irritable Bowel Syndrome (IBS).
VIOM (via MVPRockets)
Redesigned the user experience for VIOM, a B2C Distribution Management System streamlining supply chain for SMBs. Conducted user research, created personas, mapped journeys, designed intuitive UI for mobile/desktop with multilingual support and offline capabilities, prototyped interactions, and performed iterative usability testing, resulting in an adoption-focused platform.
StudyKapital (via MVPRockets)
Designed the user experience for StudyKapital, an online platform connecting students aspiring to study abroad with current students and alumni. Conducted user research, created prototypes, performed usability testing, and implemented features like personalized matching, mentorship, community forums, resulting in an engaging platform facilitating informed decision-making.
Quantum Notion Inc
Spearheaded the end-to-end product design process for an expense and savings fintech mobile application as an independent product designer. Conducted extensive user research, planned and executed surveys to gather insights, and developed user case scenarios to address potential customer needs and problems. Created detailed personas, user stories, sitemaps, task flows, wireframes, and interactive prototypes. Coordinated closely with graphic and visual designers to deliver an intuitive and user-centric solution. Followed an iterative design approach, incorporating feedback at every stage to refine the product's usability and experience.
