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StudyKapital

Product Designer
StudyKapital is an online platform catering to young adults aspiring to pursue higher education abroad. The platform facilitates connections between aspirants, current students, alumni, and professionals to gather real-time information about colleges, courses, scholarships, and life on foreign campuses.

Background

While travelling abroad for higher education has become a common phenomena, there is no organised and dedicated platform at a large level available for aspirants to connect with current students and alumni of colleges and universities to find out in depth about the course, process of application, scholarship eligibility and finances, post application processes and day to day routine and requirements of life on campus through credible sources. Moving abroad is a challenging process in itself, however moving abroad with the added pressure of starting a new degree and keeping up with the course curriculum can be an ever daunting task, we look at providing a smooth transition by helping aspirants get real and on ground information through speaking with their peers to make an informed decision and be well prepared before they start their new journey.

Problems

The absence of a centralized platform for students to connect with current students and alumni has led to a lack of credible and organized information regarding studying abroad, making the transition challenging.

Pain Points

- Complex Admission Criteria

- Financial Considerations

- Visa and Immigration Processes

- Cultural and Language Barriers

- Distance from Support System

- Educational System Differences

- Housing and Accommodation

- Career Prospects

Proposed Solution

- Networking and Alumni Support

- Improved Access to Information

Job to be Done

Aspirants: Seek a platform to connect with current students and alumni abroad for informed decision-making.

Current Students: Desire a platform to share insights with aspiring students.

Alumni and Mentors:Want a platform to share experiences and help aspiring students.

Hypothesis
Creating an intuitive platform for students to exchange knowledge around studying abroad will attract student and alumni engagement.
Proof Test

Attracting at least 1000 aspirants and 100 alumni within 6 months of launch to participate in discussions.

Target Customers

Initial focus on Indian students aspiring to study in the United States, United Kingdom, Canada, Australia, and Germany.

Business Model

Initial stage: Free sign-up and accessibility for all users.

- Partnerships with colleges for detailed course information.

- Revenue via ads from educational institutes.

- Case-specific assistance.

- Alumni mentors for aspirants.

Product Metrics

MVP Stage:

- Daily Active Users (DAU)

- Monthly Active Users (MAU)

Competitor Comparison

Online competitors: College Duniya, Reddit, Pagalguy.

Offline: Educational consultancies.

Product USP

- Global Network Access

- Personalized Matching

- Mentorship and Guidance

- Community-driven Experiences

Methods for Finding Solutions

User Interviews & Surveys: Engage with potential users to understand pain points, expectations, and preferences.

Prototyping & User Testing: Develop prototypes to gather feedback and refine the platform's usability and features.

Competitor Analysis: Evaluate competing platforms to identify gaps and strengths to implement in Commune.

Iterative Design Process: Continuously iterate based on user feedback to enhance user experience.

Analytics & Metrics Tracking: Monitor user engagement metrics to gauge platform success and make data-driven decisions.

Conclusion

StudyKapital aims to bridge the gap by providing a user-centric platform catering to the needs of students aspiring to study abroad. The focus on user feedback, innovative design, and a supportive community sets Commune apart in delivering an enriching study abroad experience.

Login Screens

Mentor Profile Screens

Student Profile Screens