As a UX/Product Design Generalist, I was involved in the end-to-end design process, encompassing research, ideation, prototyping, and testing.
Utilized tools like Figma, Sketch, Adobe XD for wireframing, prototyping, and high-fidelity designs. Employed user testing platforms and analytics tools.
- Conducted interviews and surveys with small to medium business owners to understand pain points and preferences.
- Analyzed competitors in the distribution management domain to identify market gaps.
Developed detailed user personas representing business owners and delivery agents. Created a comprehensive user journey map to visualize pain points and opportunities.
Followed a user-centred design approach involving ideation, wireframing, prototyping, and iterative design based on user feedback.
Created interactive prototypes for both mobile and desktop platforms. Conducted usability testing sessions to gather insights and refine designs.
- Focused on creating a visually appealing and intuitive UI design for mobile and desktop versions.
- Prototyped the application using React Native/Flutter to demonstrate functionalities and user flow.
Conducted multiple rounds of usability testing with business owners to evaluate the effectiveness and usability of the redesigned platform. Gathered feedback for refinement.
Iterated on the design based on usability testing results, addressing identified issues and incorporating user suggestions.
Challenge: Incorporating vernacular language support for future expansion.
Solution: Designed a flexible framework allowing seamless integration of multiple languages in subsequent updates.
Challenge: Ensuring offline support with local storage.
Solution: Implemented a robust local storage system for offline access and syncing with the cloud upon reconnection.
- High-fidelity UI designs for both mobile and desktop platforms.
- Interactive prototypes showcasing platform functionalities and user interaction.
- Design system guidelines for consistent branding and user experience.
- Usability testing report highlighting key findings and actionable recommendations for improvement.
- User-centric design is critical for enhancing user experience and platform adoption.
- Continuous iteration based on user feedback is pivotal for a successful product.
The redesigned VIOM platform offers an intuitive, user-friendly interface for managing supply chain processes. It enables business owners to efficiently oversee orders, track deliveries, and streamline payments. The implementation of vernacular language support, offline capabilities, and a robust design system ensures scalability and usability.
- High-fidelity UI designs
- Interactive prototypes
- Usability testing report
